Ramón Bilbao

For Ramón Bilbao, a brand of Zamora Company, we developed a solution designed to present the product in a very specific environment: the Travel Retail channel.

Context is key here. We’re talking about spaces like airports or duty free stores, where people have limited time and are exposed to many brands at once. Capturing attention quickly and generating interest is essential.

The glorifiers are created precisely for this purpose. They are pieces designed to give the product prominence, making it more visible and appealing. They are not just display supports, but a way to better communicate the brand at the point of sale.

The concept takes shape through a series of domes that enclose the bottle and place it within a small visual universe. Natural elements, flowers and materials help build a scene that reinforces the character of the wine and makes it feel more special. Each piece works like a miniature showcase.

The entire system is designed to integrate into a tasting bar, a space where customers don’t just see the product, but can also taste it. In this context, the glorifiers help attract attention from a distance and support the experience up close.

The result is a clear and effective solution: pieces that stand out in a competitive environment, strengthen the brand and help the product be perceived with greater value. Because in Travel Retail, every detail matters.

We design experiences that help products stand out and connect better with people. If you’re looking for something like this for your brand, .