Sant Joannes is a small winery located in the picturesque Catalan region of Penedès. The brand offers a collection of high-quality wines that have also received several awards in different wine competitions. As a result, the winery is becoming a notable reference within the local wine landscape.

However, their commitment to excellence goes far beyond the vineyards. The team understands that their image is essential and that, therefore, they need a visual identity that truly reflects the quality of their products. For this reason, they decided to modernize both their brand and their packaging design. Moreover, they wanted a clearer and more consistent presence across all consumer touchpoints.

At Alfalfa Studio, we worked on the development of the branding and on the packaging design for the entire Sant Joannes product range. Our goal was to create a strong and coherent visual identity that stays true to the spirit of the winery. To achieve this, we designed a graphic universe that conveys authenticity, tradition and a clear connection to the Penedès region. Furthermore, this new approach helps each bottle stand out with a more distinctive and recognizable presence on the shelf.

In addition, the winery aimed to improve its representation across all communication channels. With this objective in mind, the new designs help strengthen the brand story and communicate its values in a clearer, more engaging and more consistent way. Consequently, the winery can connect more effectively with customers and reinforce its market position.

Overall, this visual update allows Sant Joannes to present a renewed image that aligns with the quality of its wines. Moreover, it supports the brand’s growth and prepares it for future opportunities within an increasingly competitive market.