For Maison Tézier, a French pasta company founded in 1925, we redesigned the packaging across its entire product range. Known for its traditional expertise and long-standing place in French cuisine, the brand sought to strengthen its market presence. At Alfalfa Studio, we redesigned all key references, including Penne Rigate, Farfalle, Spaghetti, Fusilli, and Long Macaroni.

The project involved rethinking the brand’s visual architecture. Our goal was to balance tradition and modernity. The new design preserves Tézier’s heritage while giving the brand a more contemporary look. The visual identity highlights quality, origin, and authenticity through clear and distinctive graphic elements.

We also created a consistent system across the full range. This improves shelf impact and makes the brand easier to recognise. The result is a stronger, more competitive presence that stays true to Tézier’s roots while preparing the brand for the future.

Looking to elevate your packaging and stand out on the shelf? Let’s create a design that brings your brand to life.