We’ve designed the Lanterna stand once again for their participation at Salón Gourmets 2025. Lanterna, a brand from the Vandemoortele group, challenged us this year to create a space that not only met the practical needs of the event, but also captured the essence of a true Italian focacceria.

The stand had to include several key elements: a live showcooking area where visitors could see and smell freshly baked focaccias; a comfortable tasting zone; a display area to showcase the full product range; a meeting room for business talks; and a well-integrated storage area that wouldn’t interfere with the overall look.

The result is a spacious, welcoming, and highly functional stand. Every part was designed to make visitors want to stop, explore, and taste. The materials, colors, lighting, and details create a warm and natural atmosphere, inspired by the north of Italy—like stepping into a small traditional focacceria, but with a modern touch.

Lanterna’s brand presence is strong, elegant, and consistent throughout the space. The messaging, logo, colors, and visuals all reinforce the brand’s values: tradition, taste, quality, and innovation. It’s a stand that goes beyond just showing products—it offers a full sensory experience.