Ybarra has been part of Spanish tables for over 180 years. It started in the olive oil world, but didn’t stop there. Over time, it has evolved into a go-to brand for mayonnaise, sauces, vinegars and olives, always keeping up with how we eat and enjoy food today.
For Alimentaria 2026, from Alfalfa Studio we designed a stand with a more corporate approach, focused on clearly showcasing the full product portfolio and the different brands within the Ybarra group.
The space was structured around a large perimeter display, where products were organized by category in illuminated niches, making the range easy to read at a glance. Olive wood finishes, a direct reference to the brand’s core activity, were combined with clean white surfaces to create a balance between heritage and a contemporary, professional look. This connection was reinforced with the presence of small olive trees throughout the stand. At the center, open meeting areas and high tables encouraged conversations in a comfortable, approachable setting. A large audiovisual screen helped reinforce brand communication, while suspended signage ensured visibility across the exhibition hall. The result is a stand that communicates clarity, scale and trust.
A space designed to present the full breadth of Ybarra’s offer while facilitating meetings, discovery and business opportunities. If you’re planning your next trade show presence and want a stand that clearly communicates your brand and product offering, Alfalfa Studio is ready to help.
Get in touch and let’s start designing your next stand.
