Casals Mediterranean Vermouth, a Familia Torres brand, stands out for its fresh, distinctive visual identity, deeply rooted in the Mediterranean lifestyle. The brand conveys authenticity, enjoyment and a way of experiencing the aperitif that is built on quality and tradition.
As part of its international expansion, Casals commissioned us to design a Travel Retail gondola capable of standing out in one of the most competitive retail environments: the airport. The objective was to create a display solution that would enhance brand visibility, optimise product presentation and support efficient day-to-day store operations.
To achieve this, we developed a Travel Retail gondola with a simple, functional and highly visible structure. The main feature is a top header inspired by the brand’s graphic codes, designed to capture travellers’ attention and make Casals instantly recognisable from different areas of the store.
Integrated lighting enhances the presence of the display and reinforces its premium positioning. This feature adds depth to the structure and helps the gondola stand out in a retail environment with intense visual competition.
The display also incorporates a protective metal bumper at the base. This is a key feature in Travel Retail environments, where fixtures are constantly exposed to impacts, replenishment trolleys and heavy passenger traffic. Its purpose is to protect the structure and maintain its appearance throughout its operational lifespan.
Another important aspect of the project was storage capacity. The gondola was designed to hold a significant volume of product, making replenishment easier and ensuring product availability at all times. This improves operational efficiency for the Avolta team while enhancing the overall shopping experience.
In the Travel Retail channel, where purchasing decisions are often made within seconds, every detail matters. For this reason, every element of the gondola was designed to communicate the essence of the brand instantly: Mediterranean origin, quality, authenticity and differentiation.
The result is a Travel Retail gondola that goes beyond simple product display. It becomes a powerful branding and visibility tool, capable of attracting travellers’ attention, strengthening Casals’ presence at the point of sale and enhancing the customer experience.
Looking to design a Travel Retail gondola or a retail display that boosts your brand visibility in airports and duty-free stores? At ALFALFA, we create solutions that combine branding, functionality and commercial performance.