Caviar Riofrío

Riofrío caviar, recognized as the world’s first certified organic caviar, is a true gem within the international gastronomic scene. Owned by the prestigious Osborne Group, this exquisite delicacy stands out for its silky texture and aromatic complexity, full of nuances and balance. It is therefore no surprise that renowned chefs and haute cuisine enthusiasts consider Riofrío to be one of the finest caviars in the world.

The Osborne Group, fully aware of the brand’s enormous potential, has launched an ambitious relaunch strategy. Their goal is clear: to expand its presence in an increasingly competitive market and, at the same time, reinforce Riofrío’s position as a leading reference in the luxury sector.

At Alfalfa Studio, we collaborate with the brand on travel retail activations and international marketing initiatives. On one hand, we design spaces for airports, trade fairs and events. In addition, we develop point-of-sale materials to increase product visibility. We also work on campaigns aimed at international markets, helping to boost the brand’s global recognition and strengthen Riofrío’s position as a true culinary treasure.