Risso - HIP 2023

At Alfalfa Studio, we worked with RISSO on the booth design for HIP 2023, one of the most important fairs in the sector. We also create various promotional materials for point-of-sale displays in Spain and France.

RISSO is a recognized brand in the catering sector. They have been present in the Spanish market for years and take part in professional fairs every year. Their goal is to strengthen visibility and connect with industry professionals.

For their latest participation, the booth was designed to clearly reflect the brand codes. This helped reinforce RISSO’s identity and ensured consistency across all touchpoints. The space included a showcooking area where chefs demonstrated how to use their products. These live sessions helped attract visitors and highlighted the quality and versatility of the range. The stand also included a dedicated meeting area, allowing the sales team to sit down with clients and build stronger commercial relationships.

The result was a functional and visually coherent space that strengthened RISSO’s presence at the fair and supported their commercial objectives.