Osborne -
250th Anniversary

At Alfalfa Studio, we developed a shop in shop for Osborne Group in Adolfo Suárez Madrid–Barajas Airport. Osborne, a well-known Spanish brand, is celebrating 250 years of excellence and tradition. Founded in 1772, it has built a solid legacy that positions it as one of the 100 oldest brands in the world. In addition, its long history and strong commitment to quality have earned Osborne the title of international ambassador of Spanish gastronomy.

Osborne’s portfolio includes iconic products such as 5J ham, Nordés gin and Riofrío caviar, which was recently added. Because of this, the shop in shop needed a visual proposal that could reflect this premium universe and convey the unique identity of each product. It was also essential to create a space that would attract travellers while communicating the tradition, elegance and sophistication associated with the brand.

To meet these goals, we worked with a carefully crafted aesthetic and selected noble materials that evoke Osborne’s history and prestige. We also organised the space to make it accessible, coherent and visually striking for international consumers. Thanks to this clear distribution, travellers can discover the products in an immersive way that strengthens the perception of quality and exclusivity.

Ultimately, this shop in shop helps reinforce Osborne’s presence in travel retail and allows the brand to connect with a global audience in such a strategic location as Madrid–Barajas Airport.

If your brand also needs a shop in shop capable of increasing value, visibility and genuine customer connection, Alfalfa Studio can support you. We create unique, functional and attractive concepts that add identity and help your brand stand out in any commercial environment.