Millet

Originating from the heart of France, Millet Mountain Group is a leading supplier of technical equipment and high-performance apparel for high-altitude sports and outdoor activities. Moreover, the brand is known for its strong commitment to quality and innovation. For this reason, at Alfalfa Studio we support the brand by developing their point of sale communication for the Spanish market.

As part of this work, we focus on improving product visibility in store. In addition, we aim to strengthen the connection between the brand and outdoor consumers. Therefore, we create materials that express Millet’s identity and highlight its values of performance, durability and technical expertise.

We also analyse the needs of each store so we can adapt messages accordingly. This way, communication remains clear, consistent and effective. Thanks to this approach, retailers can present the Millet range in a more attractive and brand-aligned way.

Ultimately, our work helps reinforce the presence of Millet Mountain Group in Spanish retail. As a result, the customer experience improves and the brand gains greater visibility at the point of sale.

If your brand needs clear, effective and high-impact communication in store, Alfalfa Studio is ready to help you create it.