Licor 43

Licor 43 is a brand of Zamora Group. We currently manage their Travel Retail activations, designing, building and installing all the elements for their promotions in Spanish airports.

The brand has recently updated its visual identity and, from Alfalfa Studio, we work to ensure a coherent, attractive and effective implementation in airports across Spain, including the Canary Islands. This work involves adapting the new visual identity to different formats and surfaces, creating promotional materials that preserve the brand’s personality and producing pieces that guarantee a consistent visual experience throughout the traveller’s journey.

We also supervise each element to ensure it meets airport space specifications. Ultimately, our goal is for Licor 43’s presence to be impactful, clear and faithful to its new image.