5J, part of the prestigious Osborne Group, is globally recognized as one of the finest ambassadors of Iberian ham — a true gastronomic jewel appreciated by the most discerning palates.

Our collaboration with the brand spans both the travel retail and international divisions, where we bring their essence to life through the design and production of a wide range of point-of-sale materials. From impactful displays to branded communication elements, we help translate 5J’s premium identity into physical touchpoints that resonate with global travelers.

As part of this partnership, we also had the privilege of developing a promotional corner for the brand’s Michelin-level events in the United States. The project involved creating three custom-designed trunks, each equipped with tasting boards for professional and experiential use. Carefully engineered for easy transport and quick assembly, these trunks reflect the identity and spirit of three flagship Osborne brands: 5J, Nordés, and Montecillo.

Each piece was crafted with the same attention to detail and quality that defines the products they represent — ensuring a consistent, premium brand experience wherever they go.