5J, the most well-known brand of the prestigious Osborne Group, is globally acclaimed as one of the finest ambassadors of Iberian ham — a true gastronomic treasure revered by the most discerning palates around the world.

Our collaboration with the brand spans both the Travel Retail and International divisions, where we bring their unique essence to life through the design and production of a wide array of branded point-of-sale materials. From striking displays to refined communication elements, we help translate 5J’s premium identity into tangible brand experiences that resonate with global travelers and elevate their journey.

As part of this ongoing partnership, we had the privilege of designing a bespoke promotional corner for the brand’s Michelin-level events in the United States. Central to the concept were three custom-crafted trunks, each featuring integrated tasting boards tailored for both professional presentations and immersive sampling experiences. Designed with portability, elegance, and functionality in mind, these trunks embody the personality and prestige of three flagship Osborne brands: 5J, Nordés, and Montecillo.

Every detail — from materials and finishes to usability — was carefully considered to reflect the same craftsmanship and excellence that define the products themselves, ensuring a consistent and elevated brand presence wherever the journey takes them.