Acqua Di Parma

We work for Acqua di Parma, an LVMH brand, within the Travel Retail Marketing Department. Our work focuses on implementing the brand in the main airports of Spain and the Canary Islands. Thanks to our experience in Travel Retail, we manage visual elements and brand spaces in strategic locations such as Madrid Barajas, Barcelona El Prat, Málaga Costa del Sol, Palma de Mallorca, Tenerife South and Gran Canaria.

Furthermore, our role includes coordinating visual merchandising updates, adapting materials to each airport and ensuring the correct application of all brand guidelines. As a result, every space reflects the elegance and Italian identity of Acqua di Parma. This consistent work reinforces the brand’s presence in Travel Retail and increases visibility among international travelers.

Since 1916, Acqua di Parma has created a distinctive style through iconic perfumes and colognes that represent Italian luxury. By implementing and maintaining the brand in high-traffic airports, we help bring this heritage to life and strengthen its connection with global audiences.

If your brand needs consistent, visible and expert implementation in the Travel Retail channel, discover how Alfalfa Studio can elevate your presence.